When getting my new phone last year, I splurged for the extra gigs. Why? Because for the last 6 months I was constantly getting the notification “Storage Almost Full”. There are around 1.5 million apps in the US app store. How am I supposed to limit myself to just a few?
New apps are coming out all the time. When thinking about the apps economy, we often think about the US app store, because American companies developed iOS, Android, and Windows, after all. However, some of the most incredible innovations in the mobile app space are coming from Israel. In fact, you’re probably already using some of these apps on a daily basis without even realizing it, such as Waze, which got its start in Israel before being bought by Google in 2013.
At Applause, we love seeing trends like this emerge. Israel’s apps economy is booming, and Israeli companies are seeking to appeal to and engage a global marketplace. A new Applause report, out today, took an in-depth look at some of the most popular apps coming from Israeli companies. We wanted to see what made these apps stand out from the competition and how they were able to gain international popularity. What we discovered is that users are drawn to apps with the best satisfaction, usability, and performance:
When users review these apps they use key trigger words such as “recommend,” “fun,” “favorite,” “enjoy,” and “addictive” to indicate their satisfaction level with the app. Those that have high usability ratings have reviews with “easy,” “useful,” “simple,” “intuitive,” and “accessible.” Finally, you will see instances of “quick” and “fast” to show delight with performance.
Users’ first preference when discussing app quality is to have a well-functioning, user-friendly application that works quickly.
The report goes on to further highlight the top three apps from Israel, which are the strongest in these three areas. With strong results like this, companies who want to stack up against apps like these must stay vigilant in their design and testing processes to make sure they remain competitive.
To learn more about our Applause Testing Services, click here.
Applause also recently expanded our presence in Israel. Learn more here.