Though we don’t talk about it as often as we should, Applause has helped a number of leading game developers deliver amazing user experiences to their customers. Developers like King.com, Zynga and Ubisoft all turned to Applause to extend and enhance the power of their own internal QA teams in order to leverage the best of both testing worlds, in-house and in-the-wild, to deliver 360o App Quality™ to their customers.
With the end goal being awesome games that users immediately fall in love with, these developers understand the need to make their delivered experiences as engaging and flawless as possible out of the gate. In the mobile app ecosystem, first impressions are crucial and second chances few. And it only takes a few disappointed customers who take the time to post reviews about their experiences to tank the adoption of any new release.
Caleb Wheeler, Senior QA Tester at Proletariat Games, recently posted a fantastic insider’s viewpoint on how essential QA is, to driving a successful release, and kicking off what is hopefully a long and successful product lifecycle. His article, “QT With QA”, makes a number of great points. But one of the most poignant neatly sums up how a single bad release can snowball:
Shipping a buggy game can lead to negative reviews, which can lead to poor sales, which can lead to layoffs or even studio closures.
It doesn’t matter if you’re an established AAA development studio, or an indie getting ready to release their first game. Quality matters. End-users expect it and they talk about it when they get it, and when they don’t. And that affects sales. The traditional groupthink about QA needs to evolve because of it. QA isn’t a cost center, it’s a revenue driver to which ROI can be attached. Game developers who embrace that the game app ecosystem isn’t going to grow any less hostile or less competitive, and that app quality has become an incredibly powerful differentiator and influencer, stand a much better chance of thriving. While those that don’t, are more likely to make like a snowman in summer.