The Top 10 Digital Product Management Blogs You Should Follow
With the increasing adoption of content marketing in the past decade, millions of blogs have been launched. There are blogs for almost every niche topic imaginable.
Several professionals in different fields use blogs today to stay informed, updated, and inspired; sometimes educated. Or they write their own, like we do at Applause, called ARC.
Product managers in the digital world are not left out. If they were, we’d probably scramble to find two or three top blogs in their niche. Turns out, there are ten of them listed below.
Pichler’s blog gets the first mention here. Not because it’s the most popular, most read, or oldest digital product management blog on this list.
It’s because though other blogs on this list are digital product management blogs, only his blog actually has the title: “Digital Product Management Blog”.
Roman is a product management expert who focuses on digital products. He’s worked with big brands like Accenture, Nokia, Salesforce, Bosch, and a host of others. And he’s also the author of books like:
- Strategize: Product Strategy and Product Roadmap Practices for the Digital Age,
- Agile Product Management With Scrum
So in four words: Roman knows his stuff!
The two most popular posts on his blog in the past year were:
Aha is a product roadmap software for product managers in software, web, and technology companies.
According to his Inc profile, Aha CEO Brian de Haaff has over 20 years of experience in building technology products and has been either a founder or early employee of six cloud-based software companies. He posts weekly on the blog.
Brian isn’t the only writer on the Aha blog as his employees also write. They also accept guest writers occasionally. Last year one employee’s and one guest writer’s article were the two most popular post.
The blog has several categories including company updates, career advice, company building, product roadmaps, product management, and innovation. So it has a broader focus on product, not only management.
But don’t get this the wrong way: many people visit their site to read about product management.
Check the headlines of the most popular posts on the blog last year:
3. Sachin Rekhi
Sachin has spent over 15 years creating products to help people enhance their productivity. Previously he was a manager at Microsoft, Imeem, and director of product at LinkedIn. He has also been a founder of Anywhere.FM (acquired by Imeem), Feedera (acquired by LinkedIn) and Connected (also acquired by LinkedIn).
Also, he has spoken on product management at Wharton, Stanford, Facebook, LinkedIn, Google, P&G, and more. Sachin is definitely someone you can be sure has “walked his talk”.
His blog focuses on product management and entrepreneurship.
These were the top two posts on his blog last year:
- Product Management Career Ladders at 8 Top Technology Firms
- 3 Types of Product Managers: Builders, Tuners, Innovators
MindTheProduct is an international product community. It was founded by Martin Eriksson and has Janna Bastow and Simon Cast on the MindTheProduct team.
Martin has led product teams at Monster, the Financial Times, Huddle, and Covestor. He’s now working on his book: Product Leadership: How Top Product Leaders Launch Great Products and Build Successful Teams.
His colleague Janna founded ProductCamp London, a product management conference, and ProdPad, a product management software. Simon is the co-founder of ProdPad and also runs ProductTank and ProductCamp London.
All three started the Mind the Product conference in 2012, but that’s a topic for another post.
The founders write on the blog, but MindTheProduct accepts guest posts from authors who are product management experts too. The team also works hard to curate product management content around the web.
These are the two most popular posts on the blog last year:
SVPG (Silicon Valley Product Group) was founded by Marty Cagan. Cagan has worked as a product executive for companies like Hewlett-Packard, Netscape, and eBay.
He is currently a digital product management consultant, strategist, writer, consultant, speaker (has spoken at a Mind the Product conference in London) and influencer.
His co-writer Chris Jones has over 25 years of experience in building and leading product teams for companies like Lookout, Symantec, and Vontu. Additionally, he founded a product agency providing services for consumer and enterprise software companies, including Netscape, Hewlett-Packard, JP Morgan, and Stanford University.
Cagan and Jones are the two main writers on the SVPG blog, and with such profiles, their expertise isn’t in doubt. SVPG also hold workshops.
Here are the two most popular posts on the blog in the past year:
- Why Women Make the Best Product Managers
- Product Manager vs Product Owner Revisited (Now that’s the third time this is a popular headline on a digital product management blog. This was certainly a topic in demand last year).
6. Product Plan
‘Product Management Articles & Advice’: That’s the title of the ProductPlan blog.
ProductPlan itself is a product roadmap software. The articles are written by the ProductPlan team, it is not a one-man show. That also accounts for the frequency of articles on the blog.
They write about product management, roadmaps, product strategy, marketing, agile & development, entrepreneurship and careers.
These are the two most popular posts on their blog last year:
Rich Mironov is the guy behind Product Bytes. He is a former product executive at startups like iPass, AirMagnet and Sybase. Now Rich is a software strategy and product management writer, speaker, consultant and coach.
He’s also the author of the book “The Art of Product Management”, a collection of the most popular posts on the Product Bytes blog from 2002-2008. (Yes, he started the blog in 2002).
At this time in January 2017, there are 141 articles in the product management category of his blog.
These were the two most popular posts on his blog last year:
Jay Stansell is editor of Product Coalition. It features different writers who write about digital product management, product design, UX and product development.
The two most popular posts on the blog in the past year were:
- Who Are Product Managers and Why You Should Never Hire a “Good” Product Manager for Your Company
- The Three Jobs of Product Management
Kenneth Norton is product partner at Google ventures where he gives product support to startups. Previously, he was group product manager for Google where he led initiatives for Docs, Calendar and Google Mobile Maps.
Before working for and with Google, Kenneth was VP of products at JotSpot (acquired by Google). He was also head of product management at Yahoo Search.
In 2014, Norton wrote his now renowned article, 12 Things Product Managers Should Do in Their First 30 Days at a New Company on The Next Web.
‘Bringing the Donuts’ is his blog where he shares digital product management advice and even product management jobs.
Here’s an article from a product manager who excelled with Ken’s advice in that post. In her words, “it was the very best thing I could have done for my first 30 days as an Associate Product Manager….In addition, I shared the results with my product management team and it brought out a lively conversation that helped move our whole team forward.”
That’s high praise.
Meanwhile, go read the two most popular posts on his blog in the past year:
- Please Make Yourself Uncomfortable (what product managers can learn from jazz musicians)
- Don’t Ship the Org Chart, Part 1-How Do You Divide Ownership Between PMs?
UserVoice is a product feedback management software.
They have four categories on their blog including product management, customer support, UserVoice product updates and talks.
Their content team consists of employees who post their insights in the four categories mentioned above.
Again, for a company blog having multiple categories, the product management category produced the two most popular posts in the past year namely:
- What’s the Difference Between Product Roadmap, Product Strategy, and Product Vision?
- The Top 5 Technical Skills Every Product Manager Should Know
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Product management in the digital world is constantly changing and moving forward. You need to keep with the changes and hold on to best practices. The blogs above can help you do just that.
Are there any blogs you’ve found useful in your career as product manager that we’ve not mentioned here? Let me know.
Did you ever ask yourself how to ramp up your digital execution? Learn from the successful players. Deanna Laufer, Senior Analyst with Forrester Research, offers great insights regarding skills and practices in this webinar.
And if you would like to learn more about Applause watch this great video about what they are doing.
In this post, you will get to know:
1.) 10 very famous blogs about digital product management
2.) The career path of the blogger
3.) The focus of the blog
4.) The two top posts of each blog last year
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