Greetings from Barcelona!….is what Applause staffers will be saying, starting this coming Monday. We’re heading over to Mobile World Congress from March 2nd – March 5th to share our apps expertise, learn about breaking news and, hopefully, pick up an award!
Our co-founder Roy Solomon will be there – along with executives from Applause EU – to discuss 360° App Quality™ with the worlds biggest brands and hottest startups. We’ll be located in “App Planet” (hall 8.1) at stand 8.1J9. Be sure to stop by to discuss In-the-Wild testing, analytics, mobile beta management and more. Learn about why thousands of companies – including Google, Amazon, RunKeeper, Concur and others – use Applause to launch great apps users love. (Oh, and while you’re there, enter to win a free iPad Air).
On March 3rd at the conference, you can find us at the Global Mobile Awards, where we’re a finalist in the Best Mobile Service or App for Enterprise category for our App Quality Tools. It’s an incredible honor to be nominated, and we’re thrilled to be in such great company. Thanks so much to the judges and best of luck to all of the nominees.
Another member of our team will be there, but with a different mission. Dan Rowinski, the editor-in-chief of ARC, will be covering breaking news from the likes of Samsung, HTC, Blackphone and Microsoft. Dan and ARC will be looking for the what’s hot in the apps economy – mobile payments, IoT, automation, new devices and more. In fact, Dan gave a teaser of his trip to Spain – and his thoughts on LoopPay, Samsung and other items – on TechNews 2 Night yesterday. For those of you new to us, Dan is indeed the same Dan Rowinski who used to be the Mobile Editor at ReadWrite.com. He joined our team and launched ARC (the App Resource Center) last fall and has been building up a library of deep thoughtful pieces on the apps economy, as well as a top-of-line series of research reports.
So if you’re going to Mobile World Congress, be on the lookout for Dan and the Applause team. If you’re not going you can of course follow all our activity on Twitter at @applause and @Dan_Rowinski.
See you in Spain!