Announcing Applause Test Automation

dashboardWhen people ask me the secret to successful apps, I tell them it’s about looking at your app quality from a 360° perspective. And while that might sound like a lofty concept, it’s important to truly bring together different viewpoints, data and analytics to understand what to improve, fix or do next. Providing all the tools and services necessary to achieve 360° app quality is a relentless pursuit at Applause. To that end, we’ve had conversations with hundreds of customers about what would help them release the best apps and websites possible. Test automation frequently came up as a “would love to have”, but the costs and resources required to do it right was often a concern.  Many times, automation became a burden where implemented – the value it (may have) once provided quickly diminished as teams became weighed-down attempting to keep the scripts updated as their apps evolved.

Realizing the value automation could provide if properly constructed, we reached out to engineers in our community and began building a robust solution. In the past year we have worked with a number of companies, large and small, implementing test automation solutions with great success. With a focus on addressing the gaps, hidden costs and leading causes of failure that plague test automation, we set out to create a formal offering that could be used by any company looking to improve their mobile and web apps.

Today, I’m excited and proud to announce the addition of full-service Test Automation to our family of 360° App Quality™ solutions.

Automation from Applause is a 100% turnkey solution that lets companies enjoy the many benefits of automation without the fear of constant maintenance, skyrocketing costs and potential abandonment.

What do we mean by full-service?  Applause and our community of expert automation engineers will take care of everything, including:

    • Test Script Development: Applause automation engineers develop automated scripts and custom object layer, resulting in an automation implementation that’s quick to deploy and easy to maintain.
    • Test Script Maintenance and Execution: Even small application changes can require changes to automation scripts. With Applause, automation script failures are reviewed and corrected by members of the global Applause QA community, and we notify immediately if any bugs are discovered.
    • Real Devices in the Cloud: The Applause device clouds, created in collaboration with Testdroid, provide and maintain the infrastructure in the US and in the EU, so customers don’t have any incremental investment.
    • Automation Team: A full team of Applause automation engineers and test case creators, responsible for all technical aspects of the project.
    • Test Case Writing: Applause works with companies to create custom test scenarios that represent real-world user experiences. Applause test case writers create the manual test cases or modify existing scenarios to ensure they can be automated.

The result? Faster test cycle times, improved manual tester efficiency and quicker time to market for new features. Within 3-5 weeks of project start, your most critical test scenarios will be automated and executed on a set schedule. All at a cost equal to or less than the alternatives that only provide tool/device access… and you own the abstraction layer and scripts after they are created.

As technologies change and new innovations emerge, Applause will be at the forefront, ready to extend existing offerings and leap into new ones. You can learn more about this exciting new service at www.applause.com/automation.

We’re excited to provide our customers with yet another resource for building great apps that separates them from the competition. Through the years, Applause has continually expanded its portfolio, establishing itself as the one place to go to ensure you are building and launching great apps… and we’re just getting started.

 

With Over Half A Billion Reviews, Are You Listening?


It’s strange to think in seven years how the Apps Economy has burst on to the scene. Mobile apps have engrained themselves into our every day lives and keep getting better every day. And at the same time, we’re talking about them. Users want app developers know exactly how they feel and whether they love you or hate you they’ll be vocal about it. That’s why today there are over half a billion reviews in the app stores. Of course distilling it all is no task to be taken on by mere mortals. That’s why two years ago, Applause launched Applause Analytics, the first app store analytics tool to tell you what your users are thinking. And today, we’re excited about the next chapter along the Applause Analytics journey.

The fundamental mission of Applause Analytics is to enable you to listen to your users. And we’ve done just that ourselves. Today, we introduce a new interface and new tools for understanding how your apps stack up against each other and the competition, all based on feedback we’ve received from valued customers and partners.

The enhanced Applause Analytics includes many new features, including:

  • New Interface – Serving up the right information at the right time to keep app owners at the center of their app quality universe.
  • International Benchmarking – Companies can now see how their app is performing in different app stores around the world.
  • Custom Attributes – For years, Applause Analytics has been scoring apps across the apps economy by ten key attributes that indicate directional success. Now, users are also empowered to leverage scoring mechanisms that score apps based on the criteria they select.
  • Activity Feed – It’s now easier for companies to stay up to date on how much applause their app and their competitors’ apps are getting. This feature displays information such as review swings, star changes and releases.
  • Competitive Benchmarking – From auto-defining competitor apps based on similarities, to being able to track review sentiment and hits across key attributes, this enhanced feature enables companies to always know where they rank.
  • Comparative Analysis – Users can take a dive deep across top competitors to see where they stand on a given day based on app store star rating, Applause score or review count.
  • Apps Economy Overview – This brand new feature helps companies gather greater insight into what’s trending in specific app stores and what trends lead to success.

Watch the quick intro above, or better yet try it out for yourself by requesting a trial.

We Fired Bob Loblaw, And Stay Tuned For More

Hello there, fans of apps and those with an interest in Applause.

I want to take a moment to thank management for having a change of heart and firing the worst hire they ever made. Bob Loblaw was a horrible lawyer, knew nothing about apps and, worst of all, was completely fictional. That’s not a good combination for someone in charge of the corporate blog for the world’s leader in 360° App Quality.

While I’m here to let you all know that yesterday’s HR mistake was of course a little April Fool’s Day fun, let me also let you in on some actual insider information – the fact that we’ve got some big things coming; Product news, appearances in tier 1 analyst reports and guides, and a full docket of big spring event appearances on the calendar, in both North America and the EU.

So thanks for visiting us on April Fool’s day, we hope our pronunciation/Arrested Development joke made your day a little brighter and think “their April Fool’s Day joke was good. And so they……they must also be good.”

As always, stay up-to-date on all things pertaining to the apps economy with Dan Rowinski and company over at ARC , and come back soon for some big news and apps economy accolades.

 

Bob Loblaw’s Applause Blog Debuts

3x3_Bob_LoblawHello users of software applications (or as my new employers lazily refer to them, “apps.”)

My name is Bob Loblaw. Owner of the Law Offices of Bob Loblaw and, as of today, the new director of content for what will now be known as Bob Loblaw’s Applause Blog.

I want to say that it’s an honor to be gainfully employed again given such big responsibility by the team at Applause. I usually only get asked to work when someone fires Barry Zuckerkorn, so this is a nice surprise.

I know people come to this blog for information about the company, which I’ve been told does something called “360° App Quality.” I know what a degree symbol is, so I think I’ve got a good head start.

There are important things to know in what my new co-workers (they use the term “colleagues” but Bob Loblaw no habla Espanol) call the “apps economy,” and I will be covering all of them to help you avoid the double talk and get what you need! (I hear that Netflix even has a software application. I mean, television on a computer. The future is HERE!)

For example, are you a CEO, CMO or other executive whose app crashes or needs testing for functional tissues or user-bility (sic)? If so, we can help. After all, why should your company suffer for a bad app that someone else noticed? Here at Bob Loblaw’s Applause Blog, we’ll help you with information on lots of helpful topics that help, including:

  • Applause Laws – Where we’ll take on that Lady GaGa and others who unlawfully use the word Applause (Applause Laws not to be confused with actual laws)
  • Applause Plausability – Where we pause with cause and think about the possibilities for Applause
  • Applause App Flaws – Where we practically fall over from flaws we saw
  • Appaws – For our cat and dog friends
  • Bob Loblaw’s “What Applause Saw” – Where I tell you what Applause Analytics revealed about my favorite apps
  • Applause Applesauce – Friday will be recipe day at Bob Loblaw’s Applause Blog
  • Applause AppleWatch Watch – Where we watch for updates on what people are watching for from the Apple Watch
  • Facebook
  • And many more (including Andy Capp-Lause, for our British readers and Oh SNAP!plause, where we show our playful side)

I may not yet know about apps, but I’m in charge of this blog, of its days and its nights.  So until I figure it all out, visit mi colegas at our world wide web internet house, www.applause.com.  And for the general mills international coffee fans out there, try Applause EU (now with Beta Testing. Whatever that is.).

-Every day is a gift, that’s why they call it the present!,

Bob Loblaw

Applause is Headed to Mobile World Congress

MWC logoGreetings from Barcelona!….is what Applause staffers will be saying, starting this coming Monday. We’re heading over to Mobile World Congress from March 2nd – March 5th to share our apps expertise, learn about breaking news and, hopefully, pick up an award!

Our co-founder Roy Solomon will be there – along with executives from Applause EU –  to discuss 360° App Quality™ with the worlds biggest brands and hottest startups.  We’ll be located in “App Planet” (hall 8.1) at stand 8.1J9.  Be sure to stop by to discuss In-the-Wild testing, analytics, mobile beta management and more. Learn about why thousands of companies – including Google, Amazon, RunKeeper, Concur and others – use Applause to launch great apps users love. (Oh, and while you’re there, enter to win a free iPad Air).

On March 3rd at the conference, you can find us at the Global Mobile Awards, where we’re a finalist in the Best Mobile Service or App for Enterprise category for our App Quality ToolsIt’s an incredible honor to be nominated, and we’re thrilled to be in such great company. Thanks so much to the judges and best of luck to all of the nominees.

Another member of our team will be there, but with a different mission. Dan Rowinski, the editor-in-chief of ARCwill be covering breaking news from the likes of Samsung, HTC, Blackphone and Microsoft. Dan and ARC will be looking for the what’s hot in the apps economy – mobile payments, IoT, automation, new devices and more. In fact, Dan gave a teaser of his trip to Spain – and his thoughts on LoopPay, Samsung and other items – on TechNews 2 Night yesterday.  For those of you new to us, Dan is indeed the same Dan Rowinski who used to be the Mobile Editor at ReadWrite.com. He joined our team and launched ARC (the App Resource Center) last fall and has been building up a library of deep thoughtful pieces on the apps economy, as well as a top-of-line series of research reports.

So if you’re going to Mobile World Congress, be on the lookout for Dan and the Applause team. If you’re not going you can of course follow all our activity on Twitter at @applause and @Dan_Rowinski.

See you in Spain!

 

Applause Wins Award from IBM for Partnership…and More!

ibmAs the never-ending polar vortex of this winter continues, things are starting to heat up at Applause.

We’re proud to announce that yesterday, during IBM InterConnect, it was announced that Applause has been chosen as the winner of IBM’s Best Partner Integration Technology Solution Award.

You may recall that we announced our collaboration with IBM last July, telling the world of our close work with IBM’s MobileFirst and Rational Software technology teams to develop solutions that help companies better achieve mobile app quality that aligns with users’ perspectives.

You may also recall how our integrated technology was singled out by Forrester in their report, “IBM Reinforces Mobile First,” under a section entitled “The Proof Is In The Pudding” where they mention IBM’s current offerings and services including (sans links) Mobile Quality Assurance, powered by Applause technology.”

Thank you to our friends and partners at IBM for this great award. We look forward to growing our integrated technology and our overall relationship. And If you are at IBM InterConnect this week, please be sure to check out our CEO Doron Reuveni on the “Future trends in mobile app testing and quality” panel, which takes place Tuesday, February 24th at 5:30 in Lagoon G at Mandalay Bay. (More about Doron in a moment).

Co-Founder Talks Testing

In other news, our Co-Founder and VP of Product Management, Roy Solomon, was visiting our offices in Israel recently and stopped by i24News to talk about our global community of professional testers, how crowdsourcing for QA works, and more. The interview can be seen on the i24News site.

Co-Founder and Applause Featured

Last but not least, our other Co-Founder – CEO, Doron Reuveni - was featured in a profile piece on VentureFizz.com. The feature looks at Doron’s background and how he’s grown Applause from humble beginnings, in a small office in the Boston area’s MetroWest, to a global app quality company with offices in the EU and beyond.

There’s much more to talk about on the horizon, so check back soon for more Applause news. And, as always, check out ARC for the latest from around the apps economy.

Applause Named One of Forbes’ Most Promising Companies for Record Third Straight Year

applause logo white nameHello fans of app quality! This week, Applause reached yet another milestone. For the third straight year, Forbes Magazine has named Applause one of America’s Most Promising CompaniesComing in at #38, Applause has now placed in the top 40 on the list every year it has submitted for consideration.

The Forbes list of 100 privately held companies with bright futures is based on growth (both in sales and hiring), quality of management team and investors, margins, market size and key partnerships. Given that there was a record number of submissions this year from many amazing, new companies, this back-to-back-to-back set of appearances is all the more gratifying.  To quote an email from the award organizers, Applause is “a great company in great company.”

Also, while Applause is a global company, we are HQ’d in Massachusetts and this year we were the top-ranking company from Massachusetts on the Forbes list.  This most-recent accolade tops a twelve-month stretch that saw some big milestones for our company, including:

Along the way, we made our third-straight Inc. 5000 list, won a Stevie Award for Most Innovative Tech Company for the company size above our class and grew both our business and our testing community exponentially.

We here at Applause know how much hard work goes into compiling a list like this, so we’d like to thank the judges for this honor and offer our congratulations to all of the winners.  For us, making this list is a testament to all who make our holistic, 360 degree approach to app quality possible – the aforementioned global community of professional testers, our employees and board,  and growing list of partners. All of them work tirelessly every day to delight our clients and move the apps economy forward.

One more thing we know….apps. We know apps, and we’re going to keep growing, thriving and helping companies launch great apps their users love, throughout 2015 and beyond.

 

 

Announcing Applause Analytics in France, Italy, Germany and Spain

Bonjour! Ciao! Hallo! Hola!

Applause loves every country (our international test community spans more than 200 of them after all!). But our efforts to expand support for international app stores continues with our latest Applause Analytics release.

Applause Analytics is the award-winning mobile app analytics tool that lets companies transform the voice of their customers into actionable business intelligence. By analyzing the millions of user reviews across iOS and Google Play app stores, Applause Analytics helps developers precisely pinpoint what their users love, and don’t love, about their app experience.

Last November, we added support for app stores in Canada, the U.K. and Australia. Today we’re excited to announce the release of support for app stores in France, Italy, Germany and Spain!

FIGS

Want to access the iOS or Google Play app stores for any of these countries? After logging into your Applause Analytics account, just click on the Country menu and select the app store that you want to search.

figsselect

You can also select to search for apps from different countries’ app stores when adding apps to the Comparison Radar. Want to see how users are perceiving your apps, or your competitors apps, across different markets? Applause Analytics makes it easy!

To celebrate today’s release, we thought we’d share some interesting stats that we uncovered.

Have you ever wondered which country’s users are the most vocal? Though each of the four countries feature nearly the same number of mobile apps in their app stores, Spanish users easily out pace France, Italy and Germany in regards to the total number of reviews submitted.

totalapps+reviews

But what about app quality in each country? Who loves their apps more, iOS or Android users? Applause Analytics knows.

Note: Applause Scores are calculated on a scale of 0 – 100. The closer to 100 a score is, the better user perception is of overall app quality.

figsappscore

Want to try out our expanded app store support for yourself? If you currently have an Applause Analytics account, just log in at http://analytics.applause.com.  And if you’re actually in France, Italy, Germany or Spain, you may want to check out Applause Analytics through the Applause EU site.

Don’t have an Applause Analytics account but you’re eager to try it out for yourself? No problem! Just drop us a line and let us know you’d like a free 30-day trial!

Screen Shot 2015-01-14 at 4.37.05 PM copy

 

Announcing the Winners of the Ovation Awards for Apps!

ovationLogoLeftBlackHello, faithful app quality fans! It’s been more than two months since we launched the first-ever awards program that measures the love shown for apps from both users and experts. The Ovation Awards have been a huge success, garnering thousands of votes online from YOU the app lovers of the world and having been ruminated over by app experts from Robert Scoble to Hermione Way.

Without further adieu, let’s hear it for the winners RunKeeper and Waze have been named the grand-prize winners – winning the “Standing Ovation” awards for App of Year for Android and iOS respectively.

As you of course remember, we launched the Ovation Awards on November 12, 2014 and determined the winners in three stages:

  • Selecting the 200 Finalists – To accurately measure user sentiment in order to narrow down millions of apps to a field of 200 finalists, a team of Applause analysts and data scientists utilized the mountain of data that fuels Applause Analytics (number of reviews, Applause score to measure user sentiment, et al). The team combined this information with additional data sources to gauge each app’s popularity and impact on the apps ecosystem to come up with a proprietary algorithm that determined the field of finalists. For the inaugural Ovation Awards, only apps from the U.S. app stores were selected.
  • Public voting – Held from Nov 12th – Dec 14th, app users were able to vote for one or 20 apps (one per category, per OS) from our pool of 200 finalists. This data was then given to the panel of judges for final consideration.
  • The Judges weighed in – Our judges then interpreted the data between December 14th and January 9th to determine the winners for each OS and category, as well as the “Standing Ovation” winners, which were selected from the list of category winners. The panel of judges included accomplished mobile engineers, VCs, journalists, CEOs and others who understand apps inside and out.

But enough about all that methodology stuff….you want to know all of the winners! Here then, are the 2014 Ovation Award category winners:

 

Category Android Winner iOS Winner
Business/Finance & Productivity Gmail Evernote
Education Duolingo Lumosity
Entertainment & Fun Netflix IMDB
Games Temple Run 2 Candy Crush Saga
Health and Wellness RunKeeper* MyFitnessPal Calorie Counter
Retail & Lifestyle Instagram eBay
Music & Multimedia Spotify Pandora
News/Info. & Books Feedly Flipboard
Sports ESPN Sportscenter Yahoo Sports
Travel TripAdvisor Waze*

 *indicates app is also grand-prize, “Standing Ovation” winner and App of the Year for the OS.

The 20 category winners and the two grand prize winners will all receive fantastic prizes that acknowledge the current and continued quality of their app. In total, Applause is awarding more than $1 Million in cash and free app quality services. Not too shabby.

Thank you to everyone who argued, debated, and ultimately voted for their favorite app in the first-ever Ovation Awards. We know apps. And we know we already looking forward to next year, and honoring more apps that you – app users everywhere – love.

Applause Announces Mobile Beta Management

mobileBetaManagementSquareLogo60x60Achieving 360o app quality involves collecting and managing multiple inputs from different sources. The goal is to look at your mobile app from all of the different angles possible, to truly understand what’s working and what’s not on both a technical level and the delivered user experience.

In-the-wild testing services from Applause bring the input from professional testers around the globe into your testing workflow. But that’s only one (though important) part of your testing journey. Hearing directly from your users lets you make smart decisions on what to improve or build next and lets you see exactly how your own users think and use your apps. And now we’ve made it even easier to gain this essential feedback from your actual end users as part of your app development process.

Today we’re excited to announce the launch of the newest member of the Applause family, Mobile Beta Management. Our mobile-first offering is a premium solution that makes it as simple for beta users to participate, and for beta managers to, well, manage.

Our goal? To remove all of the barriers between beta participants and their ability to share their ideas and feedback. How did we do it? With innovative features like:

  • Over-the-Air Distribution – Lets beta participants accept NDAs and download and install apps easily from their mobile devices. No hoops to jump through, no additional apps or web pages needed. No catches. They just need to be able to receive an email, and tap.
  • In-App Feedback and Bug Reporting – Makes it simple for users to share their experiences, with zero interruption to their mobile lives. A quick shake of the device when they’re using the beta mobile app is all that’s needed. They can even include annotated screenshots.
  • Automated Session and Crash Reporting - Takes the burden of providing technical details completely off of your beta community, while making sure your developers have all the information they need to identify and resolve discovered issues quickly.
  • No Limit Beta Programs – Provides the ability to solicit feedback and collected data from hundreds, thousands, or hundreds of thousands of beta participants quickly and easily without limitations or build review roadblocks.

Mobile Beta Management is available now, and you can talk with us today to learn more. Visit http://applause.com/mobile-beta-management  to get started.