Sometimes you can’t find the app you are looking for.
A single app in Apple’s App Store is just the perfect one that you are seeking. With 1.2 million apps, it has to be in there somewhere, right? It may be a new calendar app to that syncs your iCal, Google Calendar and Outlook meetings. Or it is a messaging app that focuses on standard and proper English, eschewing the craze of emoji and emoticons endemic today’s popular communication methods. You know somebody at some point must have built this app, but it is impossible to find.
App Store discovery has been a massive problem for developers, users and Apple for the last several years. App Store search is inadequate for most people’s needs and the top lists that Apple relies upon have created a top-heavy capitalistic market that breeds poor quality apps.
Apple is not ignorant to this problem. In 2012 it spent a reported $50 million to improve the App Store and acquired app search engine Chomp to enhance discoverability. The improvements proved minimal and Apple eventually shuttered Chomp and rolled its intellectual property into iOS 6. Judging by the current discourse among the iOS developer community, Apple still has a lot of work to do to help app makers sell their wares.
Apple has some more improvements for the App Store coming with iOS 8 that it hopes will arrest the issue.